Henan Yinfeng Plastic Co., Ltd. was confirmed as the demonstration enterprise of industrial brand cultivation in Henan Province in 2017

2017-12-130
At the beginning of the new year, Henan Yinfeng Plastic Co., Ltd. reported good news. According to the "Implementation Rules for Effective Evaluation of Brand Management System" of the Ministry of Industry and Information Technology and the "Guidelines for the Evaluation of Brand Cultivation Management System", in accordance with the "Henan Provincial Industry and Information Technology Commission on the 2017 Henan Province Industrial Enterprise Brand Cultivation Pilot Demonstration Work The Notice (Yugongxinke [2017] No. 163) requires that after evaluation by experts, 14 companies including Henan Yinfeng Plastic Co., Ltd. were identified as 2017 Henan industrial brand cultivation demonstration enterprises.

In 2009, Henan Yinfeng Plastic Co., Ltd.'s "increasing production brand" trademark has been registered by the Trademark Office of the State Administration for Industry and Commerce, and has been continuously rated as a famous trademark in Henan Province. At present, Yinfeng Company has two famous trademarks of Henan Province, "Increase Production" and "Huafeng". Among them, "Huafeng Brand" premium PO film has been well received by the international market. It is provided by ExxonMobil with high transparency The metallocene resin with high strength is used as the raw material. It is made of advanced technologies such as multi-layer co-extrusion and inner coating. It has the advantages of high light transmittance, long service life, and life-long droplet demisting function. "Huafeng Brand" fine PO The film is exported to the United States, India, Southeast Asia and other countries, and the famous brand "Huafeng Brand" is also popular among the people.

In recent years, Henan Yinfeng Plastic Co., Ltd. has focused on building a brand image. The company has formulated a strategic plan to promote the creation of famous brands around the theme of "survive by quality and create famous brands for development". In this "Brand Cultivation Demonstration Enterprise" selection activity, Henan Yinfeng Plastic Co., Ltd. was successfully selected, laying a solid foundation for entering the Xinhua News Agency's national brand project. In order to continue to increase brand awareness and promote enterprise development, Yinfeng will carry out activities in the following work from brand stories, overseas communications, brand promotion, information services, etc., to comprehensively enhance the influence of Yinfeng brand at home and abroad. Promote the brand building of "Huafeng Brand Fine PO Film", "Jinpu High Insulation PO Film" and other products.

Brand cultivation and brand strategy is a long-term and arduous task. Henan Yinfeng Plastic Co., Ltd. will face new opportunities and challenges in the process of brand building. Faced with this situation, Yinfeng will continue to develop Moving forward, the Yinfeng brand continues to mature, so as to create more new and higher product highlights, and make greater contributions to corporate development and social progress.